Google HATES Your Website? Fix It With This 1 Weird Trick

 

 

What is User Experience (UX)?

In simple terms, UX is the look and feel of your Website or mobile Application or any digital product that the user gets to interact with subsequently affecting your business profits. The UX involves every aspect of a person and his behavior in relation to the site and his or her expectations of usability, easy navigation, the general appearance of the site, and the feeling of accomplishment that a modern web visitor will require. It is not just about making even the appearance of the site look nice but it is about making all aspects of the site to look good in a way that will make the visitors have such great experiences on your site.

Some research from Neil Patel that indicates that if a website has average bounce rate above 40% then it usually suffers of usability issue, which is a part of UX.

Therefore, the following are some ways through which UX influences google rankings.

 

How UX Affects Google Rankings?

The several aspects that Google put into consideration when rating a website or an app include, CTR – how often visitors clicked through to your site on the search results page, Engagement rate, Engagement time- time the users spent on the site, number of key events, speed, and security.

 

Benefits of Implementing UX in Website?

So, the following are the benefits of implementing UX in website:

·         Increases Engagement Time

·         Increases Engagement Rates

·         Improves Crawling and Indexing

 

How to Optimize UX for Google Rankings?

Perform a UX Audit on Your Website

Research on how to optimize the usability of a site in terms of Google ranking.

For your website, conduct a UX Audit:

Get stranded in the middle of an audit for UX? So, let me know what is state to take during an UX audit and which website aspects control the usability and SEO.

 

Visitor Behavior:

Some of them include Google analytics and Bing analytics, which are used in determining how the site visitor interacts with a website. Things you need to look out for is: Traffic by pageviews, by the duration that the visitors spend on a certain page or their interaction with it, path conversion – by drop offs. Look for signs that could indicate usability issues or thin content or any other poor UX related problem.

Website Navigation:

Determine and check if the navigation of the site corresponds to being easy and accessible or not. Search for the clear and intuitive structure of the menu, good appearance of menu items, well-designed and well-located main and favourite contents, and the minimal number of steps to reach the target action or favourite pages.

Content Quality:

Since the last hcu in March, thin and low quality content is penalized by Google. Now you have to compare the level of the relevance, clarity and the value that has been offered along with the level of interest of the contents. The information available online must be clear, relevant and pleasing to the eye.

Website Performance:

Measure how fast your site is and whether it is mobile-friendly and performs well in general. Slow or unresponsiveness of site is an annoyance and site bounce but also affects SEO and ranking.

Visual Design:

Visual design has to be not only appealing but also coherent. These elements including the font, color and design should be taken with equal attention so that the text is more appealing to the eyes of the visitors.

Website Accessibility:

Check if people with physical disabilities can reach your site, make sure there are descriptions with images, use only keyboards, and contrast.

Which Tools to Use

Google and Bing Analytics:

It gives the most comprehensive view of the user’s activity for instance, time on site, bounce rate and views. Utilize it to identify bounce-off and learn about the user journey.

Hotjar:

It has heatmaps, session recordings and feedback polls to simplify the process of understanding how YOUR USERS interact with your site and whether there are problems.

UsabilityHub:

This concerns with the user engagement in testing that offers quality feedback on how actual users perceive your site and how they interact with it.

PageSpeed Insights:

An open source extension for Google chrome that enables one to analyze performance, accessibility, SEO and more. It provides the concrete actionable advice the owner of the site is capable of applying to improve the UX.

 

Strategic Association with SEO Companies for Improving UX

Approaches made by the Best SEO Companies

Today, leading companies which provides SEO Services in Mumbai have come to understand that user experience is of paramount importance in any SEO strategy.

Comprehensive Audits:

Selecting and conducting a high level of assessment for UX issues and potentials. This involves metrics such as performance, usability, content quality and factors to do with mobile across the sites.

Data-Driven Strategies:

Learning what data analysis means and how it can be incorporated into improving UX. It provides confident in making change on the basis of actual discovery of user’s behavior.

Holistic Optimization:

The actionable strategies for integrating UX optimisations into a general SEO approach, as well as its technical SEO, content optimisations, and link building.

Continuous Monitoring:

Continually refining the UI and exploring more ways to enhance the usabiltiy.